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Marketing Exec Injured At Social Media Boot Camp
PHOENIX (CAP) - Clive Bartlett, a 29-year-old Phoenix-area marketing executive, was admitted to the hospital late yesterday with a fractured collarbone and several minor cuts and bruises - injuries he reportedly sustained during a company-wide Social Media Boot Camp training week.
Colleagues say Bartlett was seriously injured while attempting to strategically leverage his company's social media presence across the digital marketplace.
"I think Clive overestimated the number of platforms he could safely integrate with his core brand during a single tactical outreach," Bartlett's managing supervisor, Ron Pierson, told CAP News during an interview in the aftermath of the accident.
"I was surprised he got as hurt as badly he did, though," Pierson added. "Clive's usually much savvier about knowing his limits when it comes to leveraging the impact of his market offerings. It's a big part of his value-add."
Doctors report that despite the severity of his injuries, Bartlett refused the advice of colleagues to seek immediate medical attention. Instead, he struggled to continue participating in the Boot Camp's grueling sales and marketing workshops until late in the afternoon.
"Even though he must have been in excruciating pain, Mr. Bartlett didn't want his colleagues to think he couldn't handle the punishing physical and mental challenges inherent in Social Media Boot Camp," said Sgt. Michael Kent, who was the commanding officer on duty when Bartlett began to hallucinate during a brutal, three-hour long networking and Q&A session.
Bartlett's colleague, Fran Weis, told CAP News reporters that the incident was deeply troubling.
"One minute Clive was there, talking about how excited he was to increase brand visibility using a combination of SEO and digital media integration," she said. "The next minute he was passed out under a conference table."
Witnesses claim that just before he collapsed, Bartlett began to tell colleagues that he could see "the most beautiful infographic in the world."
"He kept saying how engaging and informative it was," recalled Bartlett's colleague Martin McLane. "But when we looked where he was pointing, we couldn't see anything. That's when we really started to worry."
Soon after that, Bartlett lost consciousness and was rushed to the ER.
Although the demand for Social Media Boot Camps is increasing as companies struggle to keep pace with the exponential growth of digital marketing, some managers worry that workers are at risk for serious injury if they are not properly prepared for the rigors of Boot Camp.
In response to mounting criticism, the organization responsible for the leading the Boot Camp session for Bartlett's company released a statement urging employers to make sure their workers come to Social Media Boot Camp prepared for what they called, "a challenging, no-holds-barred, full-body marketing experience."
They also confirmed that they are re-evaluating their controversial policy of giving each participating employee a mandatory buzz-cut as a part of their introductory team-building workshop.
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