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AUTO INDUSTRY

Gizmodo Deflates Tires At North American Auto Show

Gizmodo Deflates Tires At North American Auto Show
Security cameras at the Detroit auto show capture an unidentified Gizmodo staffer as he lets the air out of the tires of a Hummer HX Concept vehicle.

DETROIT, Mich. (CAP) - Popular tech gadget blog Gizmodo finds itself in hot water once again after staff members confessed to having let the air out of the tires of at least a dozen cars at the North American International Auto Show in Detroit. The news comes as the blog tries to recover from a similar prank at the recent Consumer Electronics Show.

"God, can't you people take a joke," said editor Brian Lam as he was escorted out of the auto show by security guards. "It's just air, for crying out loud. Air! It's not like we keyed the cars. At least, not this year."

Lam and four other Gizmodo staffers were invited to the auto show so they could blog about some of the new technology being showcased by American automakers. Instead, event organizers say they ran rampant around the Cobo venue, honking horns, playing in the waterfalls at the Chrysler display, and eating up all the complimentary popcorn.

"Against our better judgement, we invited these gentlemen as bonafide journalists, and they turned into bonafide boneheads," said show manager Les Carlson. "Next year we'll invite the real journalists over at Engadget."

Reaction from the blogosphere has been mixed, with some like famed auto blogger Nate Sparks venting that "people come to the auto show to kick the tires, and you can't kick the tires if they're flat. Well, you can," he added, "but it hurts." Others, including one person claiming to be an exhibitor, took the prank in stride.

"Whenever I drove on flats across the showroom floor and ruined $10,000 rims, man, I was in tears from laughing so hard," said poster "gmauto" on Gizmodo's message board. "I mean, it's our own damn fault for forgetting to put black tape over the stem caps.

"At least they didn't put sand in our gas tank!" gmauto added later in the post.

Despite the negative press garnered by Gizmodo during its two stunts, CAP News sources at parent company Gawker Media say this is just the tip of the iceberg. According to recent email correspondence, "Wait till you see what they have planned for the Olympics this summer!"

- CAP News Staff
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