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COLUMBUS, Ohio (CAP) - Elmer's Products, makers of such household items as Elmer's Glue-All, Krazy Glue and X-Acto Knives, has announced the launch of a new product line in memory of race horse Barbaro. Barbaro's Best will be the first in a series of special-edition Elmer's Gold adhesives.
"Everyone wanted a piece of Barbaro while he was alive, and now with our new special edition adhesive, just about everyone can have a piece of him in his death," said Elmer's Products CEO Ronald Kesselman in a statement.
Elmer's outbid dog food manufacturer Purina Mills in a secret auction held by Barbaro owners Roy and Gretchen Jackson, obtaining the rights to the horse's remains for an unspecified amount of money. The news was made public by the website, therecentlyfiredpistol.com, who said the amount topped $2.5 million.
"Well, the horse is out of the barn, so to speak," said Gretchen Jackson. "What were we going to do, just bury him? We wanted to come up with a way to honor his memory for as long as possible, and felt this was the best way. And the cash was nice, too."
Elmer's has begun production of seven-ounce tubes of glue made from a combination of the Kentucky Derby winner's remains and a number of synthetic ingredients. The limited run of 250,000 is expected to be on store shelves in time for back-to-school sales late this summer.
Elmer's is also allegedly close to a number of deals that would secure the rights to the bodies of other Derby winners after they die, including 2004 winner Smarty Jones and 2001 winner Monarchos. CAP News has not yet confirmed reports that Elmer's and Churchill Downs are working on an agreement that would allow the company to unearth the remains of past Derby winners buried on the grounds.
Barbaro's Best will retail for $2.69 and will come with a numbered letter of authenticity.
- CAP News Staff
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